1. No Clear Call-to-Action (CTA)
If your site doesn't clearly say "Get a Free Quote" or "Call Now," most visitors won't take action. Add a bold button with your contact info at the top and bottom of every page.
2. Not Mobile-Friendly
Over 70% of your traffic is on mobile. If your site loads slow or is hard to navigate on a phone, you're losing jobs every day. Make sure your layout is responsive and loads fast.
3. You're Not Showing Up on Google
If you're not on the first page, you're invisible. Without SEO — title tags, keywords, Google Business Profile — your site won't be found when people search "roofer near me" or "HVAC Youngstown."
4. Built by a Designer, Not a Marketer
Most sites are "pretty," but not built to convert. A good site doesn't just look good — it drives quote requests. You need copy that speaks to customers and guides them to take action.
5. Doesn't Speak to Your Customer
Your site should say who you are, what you do, where you work, and why someone should choose you — in the first 5 seconds. Generic pages with no personality won't convert visitors into calls.