1. Most Contractor Sites Are Just Digital Business Cards
You've got a nice logo, a couple photos, maybe a phone number — but no quote form, no SEO, and no real reason for customers to reach out. If your site isn't generating leads, it's just taking up space.
2. What Makes a Site Book Work
- Clear CTA: "Get a Free Estimate" button at top and bottom of every page
- Mobile First: 70%+ of your visitors are on phones — your site has to look great there
- Fast Load Time: If it takes more than 3 seconds, you're losing people
- Real Proof: Before/after photos, 5-star reviews, and clear service areas
- SEO Fundamentals: Title tag, H1, service pages, city keywords, internal links
3. How to Know If Yours Is Working
- Do you get at least 10 quote requests/month from your site?
- Are people finding you when they Google "roofer near me" or "Youngstown HVAC"?
- Is your site showing up on page 1?
If not — it's time to fix it.